Outdoor and travel is about adventure. Mountains, rivers, stones. Also, it's about health and sport. Use elements of nature, like mountain tops, rivers, bears or deers in your logo. A vintage style like black and white colors or traditional colors like desaturated oranges and greens. Sans serif fonts fit outdoor companies very well.
Travel agency logos have a slightly different look. Traveling is also about adventure, but not only in nature. Traveling is more about fun and adventure. Use a bold font and use optimistic colors like yellow, white and orange. If you like to use an icon, use an airplane or a globe.
If you want to design a logo for a hiking guide, outdoor camping or outdoor apparel, it's important to stand out. The best logos often contain the following symbols: hiking, mountain top and travel.
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